Zleep Hotels target group is wide and includes business travelers, craftsmen, drivers, sporting groups, family visits, tourists and weekend visitors.
The target groups are reached through different strategies and hereunder direct marketing through strong customer relations at the specific hotel and direct sales by the employees at the hotel.
Furthermore, Zleep Hotels is made visible through wider marketing, mainly through the internet. Primarily, we sell our hotel rooms through our own website, www.zleephotels.com, which has gone through a tremendous facelift and has been launched as a new site in July 2010. It now includes much more comprehensive information about the different Zleep Hotels, the Zleep offers, events and news in the market. We also market Zleep Hotels through Google in order to reach an even better visibility on the internet and in the market. Furthermore, we also sell our hotel rooms through large internet based hotel distributors.
Finally, we have strong sales competencies to perform the sales towards companies, tour operators and travel agencies. We do not only rely on web marketing. We have, throughout Zleep Hotels’ development, experienced that there is a huge need for budget hotels in many smaller and greater companies – and there is a need for a personal contact and individual contracts.
Purchase a one way home trip for The Great Belt when you stay at a Zleep Hotel. Price DKK 130,-
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