Experienced Revenue Manager to optimize price strategy

October 27th, 2016

Ghita Hessellund

(Læs på dansk)

To strengthen Zleep Hotels’ strategic and analytical efforts to optimize the price setting, the company has obtained new competences to its revenue department. Ghita Hessellund Hansen, an experienced hotelier, will ensure the company increased growth rates.

New Revenue Manager with deep industry knowledge

In October, Ghita Hessellund Hansen started as the new Revenue Manager at Zleep Hotels. Ghita supplies many years’ experience from the hotel industry where she has mainly focused on revenue management and market intelligence. In the past 10 years, Ghita has, among other things, been the Revenue Office Manager at Carlson Rezidor Hotel Group Denmark and Malmö as well as Revenue Manager for the Radisson Blu hotels in Copenhagen. Ghita arrives with a deep understanding of the markets that Zleep Hotels operates in.

Zleep Hotels is growing exponentially, and it is an innovative chain of hotels with plans of further growth and exciting new hotel projects in the pipeline. I look forward to being an active part of this development and to follow the positive growth in tourism and hotel capacity. Through my many years’ experience in the industry, supported by intelligent revenue management tools, I will contribute with solid, goal-oriented optimization and revenue management to secure Zleep Hotels a strong and unique position in a market that will especially be growing in the ‘value-hotels’ in coming years,” says Ghita Hessellund Hansen, Revenue Manager in Zleep Hotels.

More competences ensure future growth

The new profile in Zleep Hotels supplies new competences to the department, which will be raising the company’s work process with strategic and analytical price setting. A hotel room is a perishable product, which makes it very important to optimize price to ensure that Zleep Hotels can grow further. Zleep Hotels strives to secure attractive rates, but not at any price. A part from the personal skills, the company also uses the price optimization system Duetto, which uses big data to forecast future demand.

It is a huge improvement for us to get such a strong profiler on the team. We have focused on our revenue management function for several years now, for example by investing in technology such as Duetto, our revenue management system. With the addition of Ghita in our company, our competences have substantially increased, and it will definitely secure our future success,” explains Peter Haaber, CEO in Zleep Hotels.

About Zleep Hotels
Zleep Hotels is an innovative company that is growing rapidly. The vision is to offer an affordable quality product. The hotel chain consists of 9 hotels in Denmark. The goal is to operate 20 hotels by 2020. To realize this goal, Zleep Hotels must prove its competences to be considered an attractive franchiser, cooperator and investment.


Contact:

Ghita Hessellund
Revenue Manager
Phone: +45 51 57 87 15
E-mail: ghh@zleephotels.com

Peter Haaber
CEO
Phone: +45 51 57 87 00
E-mail: ph@zleephotels.com